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Services Work About Fit Call

Voice / Positioning / Messaging / Identity / Websites

Putting some bite into boring brands and websites.

Big Bad Branding helps capable businesses turn hard-earned substance into sharper positioning, braver messaging, and a website people understand fast.

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Strategy first. Build privately. Review with momentum.

When Your Brand Is Making You Do Too Much Explaining

You don’t need to be more impressive.
Your brand needs to make it easier to see.

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You keep explaining what makes you different because the brand isn’t doing it for you.

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Your site has pieces that work, but it is not creating the pull your business deserves.

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You have the experience, the taste, and the point of view. Now the brand needs to catch up.

We’ll help your brand say the thing your best clients already know: this is the real deal.

Client Proof

What clients have said.

Real words from clients who trusted Jillian with brand, design, packaging, and website work.

“Exactly what we were looking for.”

Client review

“Quickly gained our trust.”

Client review

“Turned my vision into something tangible.”

Client review

“Professional, organized, and efficient.”

Client review

How It Works

Plan first. Build privately. Review with momentum.

01

01 / Brand Bite

You do the homework, we dig into what’s working, what’s muddy, and what needs to change. Then I turn it into a written Brand Bite with positioning, messaging, creative direction, and a recommended build path.

02

02 / Private Build

Once the plan is approved, I build the brand, messaging, and website direction privately — so review time is spent reacting to real work, not staring at blank options.

03

03 / Review Intensive

We use a focused review window to approve, refine, train, and launch without dragging the project out for months.

What You Get

A brand that knows what room it walked into.

Clear positioning and message direction
Voice, headlines, core website copy, and page structure
Type-forward logo, visual system, and simple brand guide
Squarespace or WordPress website build, launch support, and tutorial
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Services

Strategy first.
Then the bite.

Big Bad Branding builds strategy-led brands, messaging, identities, and simple websites through a focused process that asks for a few concentrated windows of your attention — not months of drawn-out meetings. You do the homework, we dig deep, I create the written plan, then any approved build happens behind the scenes before a short review window.

The Big Bad Way

A few focused windows. Not months of meetings.

You give the project your real attention at the moments that matter: homework, a deep-dive interview, and a short review window. I do the heavy strategy, writing, design, and build work between those windows.

00 / Fit Call

First, we see if this is the right problem.

A quick conversation about what feels off, what you are trying to build, and whether this is the right fit.

01 / Homework + Deep Dive

We get the good stuff out of your head.

You complete a questionnaire and share inspiration, references, and what you definitely do not want. Then we use a focused interview to get to the real goals and pain points.

02 / Written Brand Bite

You get the plan within a week.

I turn the deep dive into a written plan with positioning, voice, message direction, creative recommendations, and flat-rate options. You keep it either way.

03 / Private Build

I go make the thing.

If you choose a flat-rate path, I build behind the scenes before our scheduled review window.

04 / Review Intensive

The work shows up built.

We use a short window for approvals, refinements, training, and launch support — not inventing the brand live.

Good Fit / Not The Thing

Built for businesses with substance.

This works best when you have real experience, a business worth sharpening, and enough trust to let the heavy creative work happen before the review window.

Good Fit

  • You want strategy, messaging, identity, and a simple website to work together.
  • You can give the project a few focused windows of real attention.
  • You like direct feedback and a decisive creative partner.

Not The Thing

  • Ongoing e-commerce support or complicated custom development.
  • Logo-only work with no positioning or message direction.
  • A live design jam where the brand is invented from scratch while everyone watches.

Flat-Rate Paths

Three ways the build can go.

The Brand Bite is $750. If we build together, that amount is credited toward your next phase. After the written plan, you’ll get flat-rate options for the build. Most clients land in the middle: enough room to build the brand and website properly, without turning the project into a sprawling agency engagement.

Paid First Step

Brand Bite / $750

Includes the homework, focused deep-dive interview, written Brand Bite delivered within a week, and flat-rate build options. You keep the document either way. If we build together, the $750 is credited toward your next phase.

Lighter Ask

Focused Build

Starting around $4.5k

For businesses that need sharper positioning, messaging cleanup, a simple identity direction, and a small website without a full overhaul.

Most Common

Bullseye Build

Often around $9k

The usual fit: strategy, messaging, identity direction, and a simple website working together from one clear point of view.

Bigger / Custom Ask

Big Bad Build

$18k+

For businesses that need more depth, more pages, more content, or a more custom brand and website system.

What’s Included

The pieces that make the brand useful.

  • Positioning and audience clarity
  • Voice and message direction
  • Core headlines and page structure
  • Identity system and type-forward logo direction
  • Simple brand guide
  • Squarespace or WordPress website build
  • Private build time before the review window
  • Approvals, refinements, training, and launch support
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Selected Work + Experience

Sharper brands for businesses with something to say.

A look at selected brand, packaging, messaging, and website work from Jillian Noble, the designer behind Elbongurk and Big Bad Branding — shown through the lens of what got clearer, sharper, and easier to choose.

Medical
+ Wellness

Selected Experience

Professional does not have to mean interchangeable.

Past work in medical, wellness, and service businesses gives Big Bad a practical foundation: make the business feel credible, specific, and easier to choose without sanding off the personality.

Brand DirectionMessagingWebsite
Food
+ Drink

Packaging Brain / Brand Voice

Making the reason to care visible fast.

Years of food and beverage packaging work sharpened the way I think about first impressions, shelf appeal, hierarchy, voice, and what a brand needs to communicate before anyone reads the fine print.

PositioningVoiceVisual System
Expert
Brands

Messaging / Site Structure

Making high-skill businesses easier to understand.

For consultants, practitioners, and service businesses with a lot in their heads, the brand needs to organize the thinking, sharpen the offer, and make the value obvious.

Copy DirectionOffer ClarityWeb Build

What Clients Have Said

The work has to feel clear, useful, and real.

“You’re the best, thank you!”

N. Kanakaris

“Turned my vision into something tangible.”

Client review

“Quickly gained our trust.”

Client review

“Professional, organized, and efficient.”

Client review
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About

I find the thing your brand should have been saying already.

Big Bad Branding is led by Jillian Noble, a designer and brand strategist with a background in identity, packaging, websites, and the words that make them work. I help capable businesses turn the messy, interesting, hard-to-explain stuff into a clearer brand and a website people understand fast.

This is translation work. Not decoration.

The job is not to make your business look louder, trendier, or more impressive than it is. The job is to make the real substance easier to recognize: what you do, why it matters, who it is for, and why people should trust it.

What I Notice

The better headline hiding in the messy explanation.

The half-formed positioning. The thing clients already value but you keep underplaying. The visual direction that would make the business feel more like itself.

How I Got Here

Packaging taught me to make people understand fast.

Food and beverage work sharpened how I think about first impressions, hierarchy, voice, and the tiny decisions that make something feel worth choosing.

How I Work

Plan first. Then build from a point of view.

I am not here to hand you a pile of options and ask you to guess. We get the strategy clear, use it as the creative brief, and build from there.

Why Big Bad Exists

You are not too much. Your brand is saying too little.

Good businesses often end up looking safer and more generic than they actually are. Big Bad exists to make the substance obvious without flattening out the person, taste, or point of view behind it.

Clear beats clever.

The right people should understand what you do without needing the whole backstory first.

Personality needs a spine.

A brave brand still needs structure: positioning, messaging, hierarchy, and a reason for every choice.

Pretty is not enough.

The brand has to help people choose you, remember you, and trust that the work is real.

The Promise

Not louder. Clearer.

The work should make you feel more like yourself, not like you borrowed someone else’s brand voice for the weekend. It should give the business a spine, a signal, and a site that makes sense.

  • Sharper positioning so people understand the value faster.
  • Braver messaging that sounds like a real point of view, not filler copy.
  • A visual system that gives the business more confidence and recognition.
  • A website that pulls the brand, message, and offer into one clear place.